Customer Experience (CX) & User Experience (UX)

When marketing isn’t delivering, the problem is rarely the marketing — it’s the experience. My CX and UX audits identify what’s really happening as customers move through your business, so you can remove friction, increase conversion, and turn more interest into revenue.

This is where insight replaces guesswork.

Get in Touch
Mobile Customer Experience (CX) User Experience (UX)

What I offer

Customer journey mapping Understand how customers actually experience your brand, from first contact to repeat purchase.

CX audits Identify where customers become frustrated, confused, or disengaged — and why.

UX audits Analyse how users interact with your website, funnels, and digital platforms.

Conversion insight Discover where leads are being lost and how to recover them.

Actionable recommendations Turn insight into practical improvements that drive better results.

Ongoing optimisation Support continuous improvement as your business and customer behaviour evolve.

Why choose my CX & UX approach

Commercially focused This isn’t about design opinions — it’s about improving sales, retention, and customer value.

Real-world experience My recommendations are grounded in decades of working with real businesses and real customers.

Independent and unbiased I’m not tied to any platforms or software, so every recommendation is made in your best interests.

Integrated thinking CX, UX, marketing, and sales all work together — I make sure they do.

Results-driven The goal is always the same: better experiences that lead to better business performance.

User Experience - UX

How it works

Discovery I learn how your business currently attracts, converts, and retains customers.

Journey analysis We map how customers move through your brand across all touchpoints.

Audit I assess where friction, confusion, or missed opportunities exist.

Insight You receive clear, prioritised recommendations for improvement.

Implementation roadmap A practical plan to improve experience, conversion, and growth.

Tell me about your business goals

    I know half the money I spend on advertising is wasted; the trouble is I don’t know which half.

    John Wanamaker

    Marketing without data is like driving with your eyes closed.

    Dan Zarrella

    The customer's perception is your reality.

    Kate Zabriskie

    The best marketing doesn’t feel like marketing.

    Tom Fishburne

    Nothing happens until someone sells something.

    Thomas Watson, IBM

    Your brand is what other people say about you when you’re not in the room.

    Jeff Bezos

    If you don’t know where you’re going, you’ll end up somewhere else.

    Yogi Berra

    Strategy without execution is hallucination.

    Thomas Edison

    The purpose of a business is to create and keep a customer.

    Peter Drucker

    Up