Marketing Leadership for SMEs

Many growing businesses reach a point where they need senior marketing leadership — but not necessarily a full-time hire. My Marketing Leadership service gives you access to MD-level strategic thinking and hands-on guidance, without the cost or commitment of a permanent appointment.

This is about clarity, direction, and momentum.

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Peter Riches, Independent Marketing Consultant, Marketing and Retail Consultancy

What I offer

Fractional Marketing Director support Senior leadership when you need it, in the format that suits your business.

Strategic direction Clear priorities and a focused roadmap for growth.

Team leadership Support and guidance for in-house or external marketing teams.

Budget and performance oversight Ensure spend is aligned to results.

Supplier management Select, brief, and manage agencies, platforms, and partners.

Board-level insight Marketing that supports commercial and business objectives.

Why choose my Marketing Leadership

Proven experience I’ve built and run agencies and led marketing at every level.

Independent and objective I am not tied to any suppliers, so every recommendation is made in your best interests.

Commercial focus Marketing is treated as a business investment, not a cost.

Hands-on involvement You get real leadership, not just advice.

Built for growth Everything is geared towards helping your business scale.

How it works

Discovery We define your goals, challenges, and resources.

Planning I create a clear strategic direction.

Leadership I work alongside your team and partners to deliver it.

Review Performance is monitored and refined.

Scale Activity evolves as your business grows.

Tell me about your business goals

    I know half the money I spend on advertising is wasted; the trouble is I don’t know which half.

    John Wanamaker

    Marketing without data is like driving with your eyes closed.

    Dan Zarrella

    The customer's perception is your reality.

    Kate Zabriskie

    The best marketing doesn’t feel like marketing.

    Tom Fishburne

    Nothing happens until someone sells something.

    Thomas Watson, IBM

    Your brand is what other people say about you when you’re not in the room.

    Jeff Bezos

    If you don’t know where you’re going, you’ll end up somewhere else.

    Yogi Berra

    Strategy without execution is hallucination.

    Thomas Edison

    The purpose of a business is to create and keep a customer.

    Peter Drucker

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